iSeatz, a number one supplier of journey loyalty know-how, has launched its fifth annual State of Loyalty: Hospitality Rewards Report. The report gives a complete overview of the varied and dynamic panorama of motels, on line casino motels, and trip membership manufacturers, every with a novel portfolio of rewards and approaches to how their loyalty program members can earn and redeem factors.
What the analyzed motels all have in frequent this 12 months, in keeping with the State of Loyalty: 2024 Hospitality Rewards Report, is that they’re increasing the alternatives accessible to their loyalty members. Within the mixture, reward portfolios grew throughout almost all classes in comparison with 2023, probably in response to elevated competitors and hospitality manufacturers’ need to develop direct bookings and seize a better share of vacationers’ wallets.
Some reward classes expanded greater than others, together with wellness, reflecting motels’ need to maintain members engaged and spending when on property. There was additionally a notable uptick in sustainability-related rewards and incomes and redemption alternatives with trip rental companions.
Surge in Sustainability-Associated Rewards
This 12 months, 27% of the motels and hospitality teams within the evaluation supplied loyalty-integrated sustainability initiatives, in comparison with simply 14% in 2023. Many of the sustainability redemption choices targeted on permitting members to donate factors to sustainability-related organizations or causes, whereas the comparatively fewer incomes choices rewarded company with factors for eco-friendly actions throughout their keep, like declining housekeeping to save lots of water.
“Hospitality loyalty packages are the best car for delivering worth to company and members and signaling that resort manufacturers are in sync with their priorities,” says Andy Hermo, Chief Working Officer of iSeatz. “The continued development amongst sustainability-related rewards displays vacationers’ growing consciousness of the ecological affect of their journey selections.”
Trip Leases, Resorts Take pleasure in Cross-brand Loyalty Integration
The report’s different key discovering was that many main resort manufacturers considerably expanded their incomes and redemption alternatives throughout totally different manufacturers of their portfolios or with strategic companions, particularly their trip rental divisions or partnerships. One-third (33%) of the motels within the evaluation permit loyalty members to earn factors when staying at trip rental properties this 12 months. An identical share (27%) permit members to redeem factors earned with the resort model for a keep at a trip rental property or a trip membership beneath their company banner or with a trip rental companion. Solely 20% of motels allowed both of those sorts of earn or burn alternatives in our 2023 evaluation.
This pattern seems designed to spice up cross-brand engagement whereas increasing the selection accessible to loyalty members, each of which may be key benefits in a crowded and aggressive hospitality market.
Different important findings from the 2024 evaluation embody:
- 68% of motels and hospitality teams present incomes alternatives for eating, up from 55% in 2023.
- 45% now permit members to redeem factors for dwell occasions, up from 32% in 2023.
- 67% of resort manufacturers permit members to earn and redeem factors for wellness actions, up from 47% final 12 months.
“As we present in our lately launched 2024 Credit score Card Rewards report, the pattern towards creating extra choices for loyalty program members is broad-based and accelerating,” continued Hermo. “We predict it is a strong technique for hospitality manufacturers, and we anticipate it to proceed.”
For extra details about the State of Loyalty: 2024 Hospitality Rewards Report or to rearrange an interview with iSeatz, please contact public_relations@iseatz.com.