Lindblad Expeditions and Nationwide Geographic have debuted their new co-brand: Nationwide Geographic-Lindblad Expeditions.
The launch of the brand new co-brand represents a major milestone within the long-term extension and growth of the strategic relationship between Lindblad Expeditions, Nationwide Geographic, and The Walt Disney Firm, the corporate stated in a press launch.
The transfer was made potential beneath the brand new 17-year settlement between the three manufacturers introduced in November 2023, which granted Lindblad Expeditions world rights to the Nationwide Geographic model for expedition cruises till at the least 2040.
“With the launch of our new Nationwide Geographic-Lindblad Expeditions co-branded identification, we made the strategic choice to guide with the ability and identify recognition of Nationwide Geographic, bolstered by Lindblad Expeditions’ wealthy heritage because the pioneers of contemporary expedition cruising,” stated Sven-Olof Lindblad, founder and CEO, Lindblad Expeditions.
“Along with Nationwide Geographic and The Walt Disney Firm, we might be demonstrating the ability of this new co-brand and improved identify recognition, which might be vitally essential as we increase our footprint in key development markets world wide. We strongly imagine that this up to date co-brand will drive shopper intent, search effectivity and conversion, bringing extra discerning vacationers on board our rising fleet.”
“Nationwide Geographic-Lindblad Expeditions launched into an thrilling future collectively greater than 20 years in the past, and I’m proud to see that relationship and shared imaginative and prescient proceed to increase by the launch of this co-brand,” stated Stephanie Younger, President, Disney Trip Membership, Adventures & Expeditions and Disney Institute. “Discovering the world with Nationwide Geographic and Lindblad Expeditions is among the most instructional and insightful methods to journey. The educated Naturalists and Expedition Leaders on board, state-of-the-art tools and functionality of those ships take company on a journey in contrast to every other, educating vacationers and galvanizing them to preserve the world round them.”
“Over the previous twenty years, Nationwide Geographic and Lindblad Expeditions have traveled the world collectively, united by a shared dedication to purposeful exploration,” added Jill Tiefenthaler, chief govt officer, Nationwide Geographic Society. “With the refreshed Nationwide Geographic-Lindblad Expeditions co-branded identification, we’re embarking on the subsequent part of our long-standing partnership, looking forward to many extra years of deep discovery and significant conservation work that can proceed to teach, embolden and encourage future generations of worldwide changemakers.”
The brand new Nationwide Geographic-Lindblad Expeditions co-branded identification and emblem might be absolutely carried out throughout all owned-marketing channels by the top of the 12 months, beginning in the present day with the launch of the redesigned shopper web site, www.expeditions.com.
In early 2025, the co-brand will debut a sweeping omnichannel shopper and commerce advertising and marketing marketing campaign, the most important in Lindblad Expeditions’ historical past, powered partly by the attain of The Walt Disney Firm. The implementation of recent branding throughout Lindblad Expeditions’ rising fleet of 20 owned, leased and chartered vessels will start in 2025.