Icelandair Is Connecting Smaller U.S. Cities to Europe — and Its CCO Shares Why

Connecting in a serious worldwide airport is a cautious steadiness between leaving sufficient time to make the subsequent flight and never losing hours ready. In most locations, 45 minutes will not be almost sufficient. However Iceland isn’t most locations.

That’s precisely what Tómas Ingason, the chief industrial officer for Icelandair, is relying on. And it’s why he advised Journey + Leisure the service is working to place itself as the popular connection hub for Individuals heading to Europe.

“It’s fairly small and handy,” Ingason advised T+L about Iceland’s Keflavík Worldwide Airport (KEF). “We’re not an enormous service … It is nonetheless about 20 plane which are assembly there in a brief period of time, however it’s a extremely orchestrated factor and we often get it proper.”

The truth is, Ingason stated Iceland’s geographic location usually makes it the only (and shortest) one-stop connection to Europe. And it performs into how the airline chooses the place they fly within the U.S.

Straightforward Connections

Icelandair operates a hub-and-spoke mannequin, connecting all flights via Keflavík. From there, the service flies to 13 cities in the US and dozens of others all through Europe.

As a part of its community, Icelandair flies to main hubs together with New York and Boston the place vacationers are spoiled for alternative with regards to connecting to Europe. However the place Ingason stated the airline differentiates itself is the smaller cities like Portland which have restricted direct choices — and fewer transatlantic competitors. 

“That is form of our candy spot,” Ingason stated about smaller markets. “The truth that this isn’t a hub for any of the U.S. airways however a spoke metropolis, truly makes it much more engaging … so long as there may be enough demand.”

When vacationers get to Iceland, they’ll be greeted by a comparatively small airport. Final yr, solely 7.8 million passengers traveled via Keflavík, in accordance with Iceland’s Isavia airport authority. As compared, Hartsfield-Jackson Atlanta Worldwide Airport (ATL), usually the busiest on this planet, noticed a whopping 104.6 million vacationers in 2023.

With its small dimension, vacationers are just about assured to make their connections in simply 45 minutes, and Ingason stated about 99 % would nonetheless make it in simply half-hour. 

“It has positively grown fairly a bit over the previous 10 years so it’s not fairly as quaint… as 10, 15 years in the past, however it’s nonetheless a a lot smaller hub,” Ingason stated. “So it makes for a simple connection.”

Time for Enlargement

Worldwide journey has exploded in recent times, and airways have expanded together with demand. Icelandair is not any exception. 

In 2022, Icelandair launched flights from Raleigh-Durham Worldwide Airport (RDU), adopted by Detroit Metropolitan Wayne County Airport (DTW) final yr. Final month, the airline launched nonstop seasonal service between Pittsburgh Worldwide Airport (PIT) and Iceland. On the time, the airline’s president and CEO Bogi Nils Bogason famous vacationers from Pittsburgh had already booked flights to 30 totally different locations in Europe.

Like a few of the different smaller U.S. cities Icelandair flies to, Pittsburgh gives few different direct connections to Europe. Past Reykjavik, the one different direct flight is to London, in accordance with the airport.

Within the coming years, Ingason stated Icelandair is planning to improve its fleet with further lengthy vary plane, which is able to enable them to fly to “new untapped markets in North America,” like in southern California or Texas.

Due to Icelandair’s hub-and-spoke mannequin, passengers gained’t ever hitch a experience straight to a metropolis like Paris or Amsterdam, however Ingason stated loads of vacationers are making the most of that cease in Reykjavik. After all, the airline’s free stopover program doesn’t harm.

Ingason stated about half of the airline’s passengers are transatlantic vacationers on their approach to different elements of Europe, and about 20 to 25 % of them cease in Iceland for just a few days on the way in which.

“Possibly the large secret is that Iceland can be an aspirational vacation spot,” Ingason stated.

The place Vacationers Can Go

Whether or not you spend just a few days in Iceland first or just seize an airport scorching canine — there’s a well-known Bæjarins Beztu outpost at Keflavík — and transfer on, Ingason stated Icelandair has you coated. The airline flies to dozens of cities throughout Europe, together with a few of the largest and hottest like Paris, Rome, and Barcelona; in addition to a few of the smallest, just like the distant Faroe Islands, a craggy and breathtaking archipelago midway between Iceland and Norway that solely obtained about 60,000 whole vacationers in 2023, in accordance with information offered to T+L by the native airport.

Identical to within the U.S., Icelandair is increasing in Europe.

The airline simply launched that Faroe Islands flight in Might and in addition launched flights to Innsbruck in Austria this yr. Final yr, the service added flights to Prague.

“As we develop in North America, we additionally must develop the community, whether or not it’s frequency or new locations in Europe so we have now a balanced community,” Ingason stated.