Toyota goes topless on the 2024 SEMA Present! We simply bought a primary have a look at the retro-inspired Toyota 4Runner TRD Surf Idea yesterday. Right now, Toyota has unveiled the Land Cruiser ‘Recreation Open eXperience’ or ‘ROX’ idea. Each top-optional autos could have real-world debuts on the 2024 SEMA Present.
“We requested ourselves how we may make an much more thrilling expertise for our Land Cruiser fanatic however from an actual product perspective. Utilizing Land Cruiser 250 as a base, we modified the physique to open it up, increasing the usability, performance and general enjoyable outside expertise,” mentioned Kevin Hunter, President at Calty Design Analysis.
Land Cruiser ROX Idea
This idea was designed and constructed at Toyota’s North American design studio, Calty Design Analysis, in Ann Arbor, Mich. The identical workforce helped deliver the Land Cruiser 250 to life.
The ROX idea began life as a 2024 Land Cruiser. Over 50% of the automobile was reworked and needed to be customized fabricated. The one glass left on this Cruiser is the windshield.
After all, early Land Cruisers may go topless, and the Toyota workforce wished to deliver that nostalgia to its totally trendy Land Cruiser 250. All the roof and rear of the SUV was reduce off. Customized fabrication then helped make that chop seem like it got here from the manufacturing unit that manner. A retractable tender high helps preserve the weather off of passengers.
Even the doorways on this idea had been reduce all the way down to create extra of an open-air really feel. Excessive-clearance rocker panels and rock rails add to the aggressive seems to be and off-road performance of the construct.
The menacing stance of this Land Cruiser is courtesy of widened fender flares. However, these flares had been widened to suit huge 37×12.5 BFG KM3 mud-terrain tires on customized 18-inch billet wheels. To make these wheels work, a 4-inch raise was put in together with cast aluminum management arms in any respect 4 corners. This setup elevated the observe width by a full 8 inches.
Extra Exterior Customization
Full customized bumpers had been fabricated by Toyota for each ends of this idea. The metal bumpers function off-road lighting, D-rings, and integration with the customized skid plates that shield the whole undercarriage. The entrance bumper additionally homes a winch, whereas the rear helps help the swing-away spare tire service.
Up high, the Land Cruiser ROX idea has built-in roof-rack bars. A sports activities bar with MOLLE panels completes the silhouette of the automobile and ties the cabin into the brand new truck mattress.
Customized Inside
A useful mid-gate makes this SUV right into a truck. It additionally opens up — together with fold-forward rear seats — to create a ton of cargo-carrying area. Within the truck mattress sides are Roto-Pax holders to hold additional gas and water. A tailgate presents comfortable seating for 2 off the rear of the automobile.
Heritage Orange and black leather-based with Spring Inexperienced accent stitching — to match the outside paint — makes the inside pop. The doorways function leather-based webbing loops for securing small random issues and built-in security kits.
Public Reveal
Through the annual SEMA Present, the Land Cruiser ROX Idea can be displayed subsequent week, November 5-8, on the Las Vegas Conference Heart within the Toyota sales space. I’ve little doubt it can even be making the rounds at Toyota fanatic occasions across the nation in 2025.