Cariuma Bought 1 Million Pairs of Its Celeb-loved Shoe

A sneaker beloved by best-dressed celebrities, well-known athletes, and Journey + Leisure editors has simply bought its millionth pair. Cariuma’s classically cool Oca type began as an underground shoe borrowed from skate tradition, however it’s now breaching the mainstream with silent endorsements from the likes of Helen Mirren and Gabrielle Union, who even wore them on a purple carpet.

Lately, Cariuma introduced the information of its one-millionth pair on Instagram, saying, “Oca has graced the ft of eight Olympians, 5 Golden Globe nominees, three supermodels, two rock stars, and most significantly, a million of you.” Based on the submit, the Oca is bought in 50 international locations — no shock, for the reason that Brazilian model makes be aware of which shoe designs are hottest in cities internationally.

There’s an off-white canvas Los Angeles aesthetic, a New York-favorite type in edgy black, a cloud-gray suede beloved in London, and camel and white kicks that Toronto residents can’t get sufficient of. Although it is available in many variations — high-top, low-top, canvas, leather-based, plain, patterned, quilted, and extra — the Oca maintains just a few telltale options in each pair. These embrace the cap toe, chunky rubber outsole, and bio-based reminiscence foam (particularly made from cork and castor oil — it’s reportedly extra comfy than it sounds).

Cariuma Oca Low Canvas Sneaker

This specific Oca is the brand-identified LA fave, with its informal low profile, clear off-white colour, and canvas materials you may put on with something. Cariuma calls it an “elegantly easy … refined tackle Rio’s avenue and seaside tradition.” Greater than 9,000 consumers have given the shoe 5 stars on the web site, many writing that it’s their second, third, and even fifth pair. One stated they’re “nothing wanting wonderful. I’ve taken them with me whereas touring as my solely pair of footwear, they usually had been comfy all day.”

Cariuma Oca Low Canvas Sneaker

The mix of cushion and arch help makes this a stable shoe for touring, too: T+L editors swear by Cariuma footwear to get them by means of huge strolling days (we additionally extremely suggest the Salvas, Slip-on, and Catiba Professional kinds for vacationers). One issue that bridges the hole between the model’s well-known fan following, die-hard sneakerheads, and on a regular basis folks is the low worth: Cariuma Ocas begin at $95. 

Cariuma Oca Excessive-top Gum Canvas Sneaker

The Oca can be out there in a high-cut profile, with a contrasting outsole choice that provides this cotton canvas sneaker a bit of additional character. Harking back to old-school high-top Vans, they add curiosity and coolness to each outfit. Along with this white and beige type, there are additionally all-white, black-and-white, and daring animal-print choices. Of the high-tops, one reviewer stated, “[They’re] fingers down the most effective pair of footwear I’ve ever owned.”

Cariuma Oca Excessive-top Gum Canvas Sneaker

Clearly, with 1,000,000 consumers, this under-$100 sneaker is a great purchase, particularly because it’s so versatile — it’s match for the airport, sightseeing, operating errands, and even the purple carpet! Should you didn’t already know what the hype was about, that is your signal to get your fingers on a pair —  you may be Cariuma Oca’s 1,000,001st fan.

Love an ideal deal? Join our T+L Recommends publication and we’ll ship you our favourite journey merchandise every week.