Shaun White spent his profession competing in halfpipe occasions and bringing dwelling medals. Now, the Olympic and X Recreation snowboarding icon has landed a deal for a halfpipe snowboarding and snowboarding TV present. The Snow League will showcase a few of the finest skiers and riders on the earth. It’s going to additionally spotlight head-to-head halfpipe competitions at ski resorts across the globe.
On Nov. 19, 2024, NBC and Peacock introduced the multiyear media rights settlement with White. The Snow League will premiere as each a contest and a live-streamed NBC manufacturing at its inaugural occasion in Aspen this March.
“I’m so enthusiastic about this partnership for The Snow League with NBC Sports activities,” White stated in a press launch. “This collaboration will showcase the unimaginable expertise in snowboarding and freeskiing and produce the fun of the competitors to a complete new stage.”
All through the collection, competitors occasions will happen at top-tier areas throughout a number of continents. Based on the press launch, further areas can be introduced within the coming months.
“Shaun White is a real icon, and his imaginative and prescient for The Snow League has us excited for this subsequent evolution in our long-time partnership,” Joe Gesue, senior vice chairman of NBC Olympics & Paralympics programming, stated.
Shaun White & The Snow League: Premiering This March
The Snow League was first introduced as a contest in June 2024 on the Cannes Lions Worldwide Competition of Creativity in Cannes, France. White promised it will be the primary sports activities league devoted solely to snowboarding and freeskiing. The occasion can be a four-stage international competitors. The primary leg can be held at Aspen Snowmass’ Buttermilk Mountain in March 2025.
As one would count on from White, all 4 competitors occasions can be targeted on males’s and ladies’s snowboard and freeskiing halfpipe. Athletes will earn factors based mostly on their outcomes from every occasion. On the finish of the season, the purpose whole will reveal the “Snow League World Champion.”
The primary occasion in Aspen can be strictly snowboarding. Freeskiing can be launched at The Snow League’s second occasion later within the 12 months.
“We hope to encourage the subsequent era of athletes,” White stated. “And there’s no higher platform to assist showcase our athletes and their tales than NBC Sports activities.”
As with its Olympic protection, NBC will spotlight the athletes’ compelling backgrounds and tales by means of The Snow League. Because the 2026 Cortina, Italy, Winter Olympic Video games loom on the horizon for the world of professional snow sports activities, this competitors will assist construct momentum and pleasure forward of the large occasion.
The Snow League’s first competitors will happen March 7-8 solely on NBC and Peacock. The competitors can be live-streamed on Peacock and replayed on the NBC broadcast community afterward.
Shaun White: Residing the Halfpipe Dream
Regardless of retiring in February 2022 following his efficiency on the Beijing Winter Olympics, White has stayed busy. Not lengthy afterward, in October 2022, he launched his personal line of snowboarding attire and gear referred to as Whitespace. GearJunkie spoke with White about retired life and his new challenge when he launched the model.
Over the course of his aggressive profession, he gained 15 X Video games gold medals and three Olympic gold medals. This new endeavor with NBC is an extension of each his profession as an Olympic snowboarder and as an entrepreneur.
Now, White not solely has his athletic legacy and his personal snowboard model, however he additionally has his personal international halfpipe competitors and a multiyear cope with NBC and Peacock to cowl it.
“I’ve a lot gratitude for the rider tradition that I used to be in a position to compete inside,” White is quoted on The Snow League’s web site. “That’s why my subsequent journey is to be a teammate, working with the most effective of the most effective to pave the best way in direction of a limitless new period for the subsequent era.”