Starboard Group, the world’s main trip retail curator, and VENUS Vogue, the trendsetting ladies’s trend model, proudly announce a groundbreaking strategic partnership as VENUS opens its first-ever bodily retailer places—at sea. This thrilling collaboration will deliver vibrant, resort-ready attire to cruise ships throughout Royal Caribbean Worldwide, Carnival Cruise Line, and Virgin Voyages, marking VENUS’ entry into bodily retail and establishing a brand-new distribution channel. Plus, deliberate dynamic “retailtainment” brings to life the intersection of fashion and trip vibes with participating, memorable activations.
The curated choice of island-inspired kinds creates the proper fusion of trend and enjoyable, and the proper appears for sun-soaked days, resort residing, and unforgettable holidays all through the Caribbean and Mexico. This collaboration is anchored in VENUS and Starboard’s shared values of inclusivity and girls’s empowerment.
“We’re extremely excited to hitch forces with VENUS in a means that’s really distinctive and has by no means been carried out earlier than at sea,” stated Lisa Bauer, Starboard Group President and CEO. “This partnership unites two main retail organizations in a shared dedication to inclusivity, fashion, and an unforgettable visitor expertise. We’re actually proud to deliver VENUS’ daring trend and inclusive spirit to our cruise visitors and deeply respect the collaboration and belief that has introduced this imaginative and prescient to life”
Aligned in Goal
Broadly considered a model that broke the mould, VENUS pioneered mix-and-match bikini tops and bottoms, turning into one of many first ladies’s attire traces to supply swim separates that permit ladies to realize their excellent match. With a continued dedication to inclusivity, VENUS affords vibrant, island-inspired collections that embody the final word resort and trip vibe. Each bit is designed to enhance all sizes and guarantee each lady feels assured and classy.
“We couldn’t be extra excited to launch this unbelievable partnership with Starboard. Increasing into the world of journey retail is a pure evolution for our model, and there’s no higher option to debut than by bringing our fashion-forward collections to cruisers who’re searching for each journey and elegance,” stated Laura Bollier, CEO at VENUS Vogue. “Starboard’s unparalleled experience in curating memorable retail experiences completely enhances VENUS’ dedication to empowering ladies with confidence by way of trend. Collectively, we’re providing a procuring expertise that blends the thrill of journey with the daring vitality of our model — it’s an ideal match.”
VENUS Units Sail
VENUS at-sea features a fashionable and enjoyable assortment of ladies’s attire, together with attire, rompers, separates, swimwear and cover-ups. The gathering is crafted for the cruise life-style, giving visitors the whole lot they want for a memorable trip—from poolside brunches to sundown cocktails, every bit transitions seamlessly from sea to shore.
Picture Caption: VENUS and Starboard Set Sail with Vibrant Product Assortment
Bringing the Trip Vibe to Life
Along with its vibrant trend, every VENUS location will characteristic decor impressed by tropical seashore resorts, with pure supplies, vibrant colours, and luxurious prints that create an inviting, joyful procuring expertise. Coming quickly, visitors will take pleasure in occasions and experiences from pop-up styling classes to unique themed gatherings that remember the spirit of self-expression and the artwork of resort fashion.
This strategic partnership with Starboard brings VENUS Vogue’s inclusive model ethos to life on the world’s most celebrated cruise traces, inviting visitors to rejoice each second of their trip with confidence and elegance.