Cruiseline.com and Shipmate have launched the outcomes of the 2024 Member Survey which research individuals’ intent to cruise within the coming 12 months in addition to their journey reserving preferences. Over 7,000 vacationers responded to the survey, with 96.1% reporting they’ve a cruise booked for 2024 or 2025.
Simply 3.1% reported they had been undecided if they’d cruise within the coming 12 months, and 0.8% mentioned they didn’t intend to take a cruise trip.
Of this 96.1% who intend to cruise in 2024-2025, individuals shared these particulars about their future journey plans:
- Variety of Cruises Booked: 57.1% report they’ve a number of cruises booked for 2024-2025, whereas 42.9% report just one cruise booked.
- Which Cruise Line(s) Are You Crusing? 35.1% of vacationers intend to sail with Royal Caribbean, 28.9% with Carnival Cruise Line, 18% with Norwegian Cruise Line or Superstar Cruises, and 16.6% with Princess Cruises. MSC Cruises, Holland America Line, Viking Cruises, Virgin Voyages, and Oceania Cruises got here in simply behind these strains for high strains booked to sail.
- The place Will You Cruise To? 63.9% plan to cruise within the Caribbean, 15.8% in Europe (Mediterranean), 11.9% in Alaska, 10% will cruise in Mexico (Pacific Coast), 8.7% to cruise Northern Europe, and eight.6% will take a Transatlantic cruise.
- Size of Future Cruise(s) Booked? 46.7% of vacationers will cruise on a 7-night voyage, 31.4% indicated reserving ten to 14-day cruises, 30.1% will take 5-7-night cruises, and 16.5% intend to take 15+ night time cruises. Quick cruises of three days or much less accounted for 12.6% of future cruises booked.
- Do You Intend to Make New Further Cruise Bookings for 2024-2025? 39.9% reported that they did intend to guide further cruises, 37.7% reported not sure, and 22.4% didn’t intend to guide further cruises for 2024-2025.
In 2023, our Member Survey reported 27.9% of respondents had been booked to cruise in Europe (Mediterranean/Northern Europe/Transatlantic) which signifies an uptick in intent for European cruising for this 12 months (at 33.1% mixed). Final 12 months, Alaska bookings accounted for 17.9% of supposed reserving locations, whereas this 12 months accounted for 11.9%. Moreover, final 12 months’s survey reported brief cruises (3 days or much less) accounted for under 0.9% of future cruises booked, whereas for 2024 was as much as 12.6%.
“Cruise demand continues to be robust, with vacationers overwhelmingly reporting that they’ve a number of cruises booked for 2024 or 2025. Many are additionally reporting they intend to make much more bookings for the approaching 12 months,” mentioned Jamie Money, Basic Supervisor of Cruiseline.com and Shipmate.
“This robust demand displays the journey, leisure, and freedom that cruise holidays supply. Whereas a lot of our group members intend to take longer cruises, the curiosity in shorter sailings is gaining traction as vacationers search fast getaways with decrease prices. The Caribbean stays the highest vacation spot alternative for vacationers, with rising curiosity in European cruises for the upcoming 12 months as nicely.”
Reserving Preferences
Contributors had been requested about cruise reserving preferences to study journey buying traits and shared the next:
- How far prematurely do you guide a cruise? 46.5% guide cruises 7-12 months prematurely. 26.5% guide 13-18 months prematurely, 13.3% guide 3-6 months prematurely, 11.4% guide 18+ months prematurely, and a pair of.3% guide three months or much less.
- What are crucial components in reserving a cruise? 36.6% reported the vacation spot as the primary deciding issue, 26.4% reported the cruise deal, 22.9% reported the cruise line, 8.1% reported the cruise ship, and a pair of.6% reported the cruise’s size.
- Reserving Preferences: 50.8% desire to guide immediately with the cruise line on-line, 32.8% desire to guide with a journey agent (in particular person/telephone), and 12.6% desire to guide by way of the journey company web site. The remaining % reported different most well-liked reserving strategies, equivalent to reserving a future cruise whereas on the ship.
Of the greater than 7,000 survey respondents, 66.2% reported they’ve taken eight or extra cruises, 14.9% reported taking 5 to seven cruises, and 11.9% have been on two to 4 cruises. 3.2% had taken not less than one cruise, and solely 3.8% reported they by no means beforehand cruised. The highest cruise strains beforehand sailed by respondents embody Carnival Cruise Line, Royal Caribbean, Norwegian Cruise Line, Princess Cruises, and Superstar Cruises. 89.4% of individuals have beforehand cruised within the Caribbean, with different high locations being Alaska, the Pacific Coast (Mexico), and Europe (Mediterranean).
Extra details about the 2024 Cruiseline.com and Shipmate Member Survey could be discovered right here.